Q. How do I write an internal communication brief?
An internal communication brief is a summary and analysis of a project or question. Often, employees will research the topic in question and provide a brief that captures information for the primary decision-maker to guide a course of action. The purpose is to examine and discuss all issues involved, which can include consequences, and propose suggestions for actions.
Internal Brief Communication Sections:
Summary: In this section you will provide a brief overview of the brief by including a general description of the project, initiative, activity, or question being asked. You would also include a short answer or general recommended course of action.
Background Information: In this section you will provide context around the event, circumstance or background information that is impacting the business, or the purpose for providing research and information. You may also describe what research you have conducted to resolve the situation.
Discussion: In this section you will detail the information you have found. This would include findings and information such as ideas, facts and research that would guide the decision-maker. Name any stakeholders that would likely be involved or impacted. Be sure to consider any limitations or conditions that could affect results or outcomes of a given course of action.
Key Takeaways: This section would provide the key recommendations or points your decision-maker needs to know. You should include any methods or sources that you found to support these recommendations.
Related Materials: If there are significant lists, graphs, tables, charts etc. that provide detailed information you want the decision-maker to have access to, include them in this section. Also, include any references to outside sources you deem pertinent to the discussion.
Final Conclusions: If there is anything that was not previously discussed but important to consider along with your final recommendation, it should be included here. This area can include next steps or any timelines as well.