Chat with the Rasmussen Library

Chat Hours


12pm-8pm CT

Friday Offline
Saturday Offline
Sunday 4pm-8pm CT

Chat Expectations and Guidelines

Submit a Question

Submit Your Question
Your Info
Fields marked with * are required.

Answered By: Kate Anderson, Business Librarian
Last Updated: Mar 28, 2018     Views: 264

Consumer Statistics and Demographics eBooks:

Demographics and Consumer Data Resources from Mergent Intellect Database:

1. Open Mergent Intellect database

2. For demographics data, scroll down the page and click the Demographics image

Demographics icon in Mergent Intellect

  • Search by county or zip code for the latest census data like: household income, effective buying income, projected average household income, employment/labor information, average house value, and population breakdown.

3. For consumer data from 250 million consumers and 130 million households in the United States, scroll down the page and select the Consumer Data image (consumer data provided by Whitepages Pro and Nielson)

Consumer Data icon in Mergent Intellect

  • Click the Advanced Search tab to input location, housing, lifestyle, and consumer detail criteria

Demographics Articles from Library Databases:

Websites for Geographics & Demographics:

U.S. Bureau of Labor Statistics - Includes:

U.S. Census Bureau - Great for demographic information on a national or local level: 

‚ÄčNational Bureau of Economic Research