Who is my audience?


Knowing who you are writing for is critical when starting the writing process. Most of the writing you will do in college has an audience, which is simply a particular reader or group of readers. Your audience will influence your decisions about content, emphasis, organization, style, and tone. 

Determining Your Audience

First, determine your audience type by considering: 

  • Who they are (age, sex, education, economic status, political/social/religious beliefs)
  • What level of information they have about the subject (novice, general reader, specialist or expert)
  • The context in which they will be reading a piece of writing (in a newspaper, textbook, popular magazine, specialized journal, on the Internet, etc.)

Second, decide which category your audience fits into: 

  • The lay/general audience has no special or expert knowledge of what you’re writing about. They need background information, definitions and descriptions to help them understand your paper. You will be writing for the lay audience more than any other in college. Even though your instructor may be a subject matter expert on your topic, you will generally treat them as if they were a layperson, but take into account what that particular instructor expects from your paper (see Writing For Your Instructor below).
  • The managerial audience may have more background information than the lay audience. What the managerial audience needs is relevant background information, facts and statistics in order to make a decision based on what you write.
  • The expert audience will generally have all the necessary background information about your topic, often knowing more about it than you. Writing for the expert audience often involves a very specific style of writing which can be very technical in the way it is formatted, the document citation and the vocabulary that is used.

Writing For Your Instructor

You can treat your instructors as lay audience members in the sense that you will want to provide them the background information, definitions and descriptions a lay reader would need to understand your topic. However, writing for your instructor also requires that you structure your ideas in a manner that is appropriate for an academic paper.

Your instructor will want to know what you know. It is important to them that you can express what you know clearly and accurately. The way you organize and express your ideas can be as important as the ideas themselves.

Remember that your instructors are trained as careful readers and critics. They will expect accurate information, standard grammar, correct spelling, correctly formatted papers and logically presented ideas. They will expect you to back up your generalizations with specific examples and to draw your own conclusions based on the examples given.

  • Last Updated Apr 05, 2021
  • Views 28548
  • Answered By Kerry Louvier

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