What is a SWOT Analysis in Business?

Strengths Weaknesses Opportunities Threats


Use Credo Reference Books to locate a definition and general information about SWOT analysis.  Simply type in SWOT to pull up dictionary and encyclopedia entries from business encyclopedias. This SWOT Analysis article should be helpful for getting started.

If you'd like to see a sample SWOT analysis, you can locate a number of them in our Business Source Complete database. This is also a great database for you if you're looking for information about how to do a SWOT analysis or how they are used. 

Follow these steps to review a sample SWOT analysis:

  1. In Business Source Complete, type in SWOT in the search box, and hit the search button.
  2. To narrow the results down to actual SWOT analyses, use the limiters on the left side of the screen.  Under Source Type, check the box next to SWOT Analyses and click update

  1. To see a SWOT for a specific company, type the name of the company and the word SWOT in the search box.
  • Example: SWOT and Harley

  • Last Updated May 26, 2022
  • Views 2743
  • Answered By Kate Anderson, Business Librarian

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