How do I find information on companies, including: company business practices, financials, etc.?

Answer

Our best sources for this type of information include:

Mergent Market Atlas
- This database provides outstanding access to financial statements, annual reports, SEC filings, company histories, executives, competitor listings, and more.
  - Basic Mergent searching video tutorial
Hoovers (inside Business via ProQuest)
- Like Mergent Market Atlas, but adds some analysis to the content.
  - Company and Industry Information in Hoover's video tutorial
Business Source Complete
- This database does not include detailed financials, but it does include SWOT analyses, company histories, and lists of competitors.
  - Tip: in the banner on the top, use the More menu and select Company Profiles. Search for the company you're researching, and view the Datamonitor Report.

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