How do I identify and research company competitors?
Answer
There are a number of resources that can be used to identify and research potential company competitors. Below are several recommended library databases as well as websites for learning about how to be competitive in business and how to research competitors.
Mergent Market Atlas is a great database for accessing company information. You might start with this database if you've already identified your competitors - especially if they are public companies, as Mergent Market Atlas excels in data about publicly traded companies, though you can search by industry as well.
You can search for information about your competitors, one company at a time. Simply search for the company by their name on the home page. Be sure to select the company that most closely matches the company you are looking for.
Additionally, you can also easily compare companies within Mergent Market Atlas. Watch the Market Atlas Search Essentials video below for details.
- SBA's Competitive Advantage Course - Self-paced training about how to be a competitive business
- SBA's Market Research and Competitive Analysis
- SBA's SizeUp Tool
- Lastly, don't overlook competitor's websites
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