FAQS

A strategy map is a diagram that shows the general strategy of an organization and how different areas of the organization fit into it. This is a powerful way to communicate the organization's strategy to employees, executives, and stakeholders. 

A business strategy can be complicated, but a strategy map should effectively communicate everything on just one page. Goals for the business are mapped along business perspectives, and then arrows show how the goals interrelate. 

When creating your own strategy map: 

• Brainstorm goals for your organization. There should not be too many goals on the strategy map, or the strategy will be difficult to communicate. Think big-picture. 
• Match the goals to each of the following business perspectives:
  • Financial
  • Customer
  • Internal Business Processes
  • Learning & Growth
• Create a visual with the goals mapped on horizontal "lanes," one for each business perspective. 
• Use arrows to show how the goals interrelate. 

When you create your strategy map, you can use Microsoft Word or any number of free image-creation websites. 

Below you can see an example of a strategy map: 

Figure 1. Example of a strategy map. Taken from: Spider Strategies, Inc. (n.d.) What is a strategy map? A short and simple guide for 2018. Retrieved from https://balancedscorecards.com/strategy-map/#strategy-map-overview

References

Bernard Marr & Co. (n.d.) What is a strategy map? Retrieved from https://www.bernardmarr.com/default.asp?contentID=974 

Spider Strategies, Inc. (n.d.) What is a strategy map? A short and simple guide for 2018. Retrieved from https://balancedscorecards.com/strategy-map/#strategy-map-overview

Association of International Certified Professional Accountants. (n.d.). Strategy mapping. Retrieved from https://www.cgma.org/resources/tools/essential-tools/strategy-mapping.html