Q. What is a value proposition and how do I write one?


A value proposition is a statement used in business that explains what benefit you provide to your consumers and how you do it. In short, why should customers buy your product, and why should they buy it from you? 

To craft your own value proposition, use the following considerations to draft a few sentences about your product.

  • The buyer--who is your product for?
  • The product--what problem does it solve?
  • The market--how do you stand out from your competitors?
  • Last Updated Jan 02, 2019
  • Views 32
  • Answered By Emily Gilbert, Health Sciences Librarian

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