What is a SWOT analysis and how do I create one?
Answer
What is a SWOT analysis?
A SWOT analysis is a tool used as a planning and brainstorming tool to organize information, identify issues, determine solutions, and suggest opportunities. It is used to determine how internal and external factors contribute to outcomes.
| S |
Strengths: Factors likely to have a positive effect |
| W | Weaknesses: Factors likely to have a negative effect |
| O | Opportunities: External factors that have not been previously considered and are likely to have a positive effect |
| T | Threats: External factors likely to have a negative effect |
How do I create a SWOT analysis?
You can start by asking yourself these questions:
Strengths
- ​What do we do well?
- What are our strengths?
- What do others see as our strengths?
- What resources do we have that we can use?
- What would the community say we are best at providing?
- Do we have strong name recognition?
- Do we have a stable workforce?
Weaknesses
- What do we need to improve?
- What areas are less strong?
- What would others see as our weaknesses?
- What other resources are needed?
- What currently causes us trouble in providing exceptional care?
Opportunities
- What opportunities are open to you?
- How can we turn our strengths into opportunities?
- How can we eliminate our weaknesses?
- What other resources can we access?
- Who else can help us?
- What can we learn from others?
Threats
- What challenges/barriers are there
- How could our weaknesses become threats?
- Who could hinder us?
- What could make our goal unnecessary or unachievable?
How do I format a SWOT analysis?
The most common way to see a SWOT analysis presented is in a four-square model followed by an analysis of each section.
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Strengths
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Weaknesses
|
|
Opportunities
|
Threats
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Strengths
Write your in-depth strengths analysis here to provide insight into how you identified your strengths and what they mean for you as a provider.
Weaknesses
Write your in-depth weaknesses analysis here to provide insight into how you identified your weaknesses and what they mean for you as a provider.
Opportunities
Write your in-depth opportunities analysis here to provide insight into how you identified your opportunities and what they mean for you as a provider.
Threats
Write your in-depth threat analysis here to provide insight into how you identified your threats and what they mean for you as a provider.
Do you have any examples?
See the files below for examples.
References
Doucette, J. (2014). Leadership Q&A. Nursing management, 45(10). https: doi: 10.1097/01.NUMA.0000453945.08276.8c
Foundation of Nursing Studies. (2015). Swot analysis. Retrieved from https://www.fons.org/resources/documents/Creating-Caring-Cultures/SWOT-.pdf
Morrison, M. (2011, October 30). Swot analysis in nursing & health care. Retrieved from https://rapidbi.com/swot-analysis-in-nursing-health-care/
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