Q. Tell me more about the Passport by Euromonitor database. What topics does the database cover and how would I benefit from using it?

Answer

Database Description:

Euromonitor is a global market research company with over 800 analysts worldwide. Data & analysis provide a full view of the global business environment from consumer products and commercial industries to demographic trends and consumer lifestyles. Euromonitor's research provides a complete view of the global industry and economic landscape in more than 200 countries. Students gain experience using the same professional–level research database that successful companies rely on, increasing their employment prospects. 

Topics covered include:

Scenario planning » Economic analysis » Risk assessment » Market entry studies » Product and brand strategy » Competitor intelligence » Industry benchmarking » Route to market strategy » Supply chain management » Marketing and advertising strategy » Export strategy » Consumer segmentation and customer profiles » Consumer insight » SWOT analysis » PEST analysis » Mergers and acquisitions evaluation » Investment due diligence » Forecasting

Database Instruction:

Open Passport by Euromonitor

If you are using Passport for the first time, follow these instructions to create an account and access Passport content. (It's worth it!)

  1. Fill out the New User Registration form.
    • Select USA as your country

New User Registration form for Passport Euromonitor

  1. Open and read the Read and Accept Privacy And Security Policy link. A checkbox will appear next to the policy after you've opened it.
  2. Press SUBMIT.
  3. A screen with different Euromonitor products opens. Press Go underneath Passport.
  4. Next a Select Subscriber screen opens. Click the arrow to the right of Rasmussen College.

Select Subscriber menu in Passport

  1. Accept the Terms and Conditions that appear.
  2. Passport will open and you can begin searching!

Read Passport's User Guide, or after opening the database, click on Help Guide and Videos to watch video tutorials and read FAQs.

Select Help Guide and Videos in Passport to access tutorials and FAQs

 

Schedule an appointment with the Business Librarian for additional Passport instruction.

  • Last Updated Oct 27, 2021
  • Views 541
  • Answered By Kate Anderson, Business Librarian

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