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Answered By: Kate Anderson, Business Librarian
Last Updated: Mar 02, 2017     Views: 55

First, check your eTextbook and course readings to see where marketing channel partners are addressed.

If you can find nothing, check a business or marketing dictionary or encyclopedia in a reference database like Gale Virtual Reference Library. You can also try an all-in-one search in our Discovery database. Try searches like marketing channels and channels of distribution.

Once you have the primary types of channels identified and defined, you may want to search those types/names in business-specific databases like our Business Source Complete or Business via ProQuest if you need additional information.

Note: If you just search "marketing channels" in these databases, your results list may not be as good as if you search more specific terms (aka the type of marketing channel partnership...such as dual distribution).

When trying to find specific marketing channel partners, conduct a Google search for the specific type of marketing channel you're looking for and perhaps the preferred region or state(s) it operates within.