Why do people buy things?
Answer
To research why people buy things, you will want to search a database to find journal and magazine articles. Try starting with these databases:
When searching in one of these databases, try using some of these search terms:
- internet marketing
- web usage mining
- web usability
- relationship marketing
- consumer behavior
- shopping AND psychological aspects
- marketing AND psychological aspects
- internet marketing AND consumer behavior
- websites AND consumer behavior
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