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Answered By: Cassie Sampson, Education & General Education Librarian Last Updated: Apr 18, 2016 Views: 232
To find out why people buy things, you will want to utilize a database to find journal and magazine articles. Try starting with these databases:
When searching in one of these databases, try using some of these search terms:
- internet marketing
- web usage mining
- web usability
- relationship marketing
- consumer behavior
- shopping AND psychological aspects
- marketing AND psychological aspects
- internet marketing AND consumer behavior
- websites AND consumer behavior