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Answered By: Cassie Sampson, Education & General Education Librarian
Last Updated: Apr 18, 2016     Views: 245

To find out why people buy things, you will want to utilize a database to find journal and magazine articles. Try starting with these databases:

When searching in one of these databases, try using some of these search terms:

  • internet marketing
  • web usage mining
  • web usability
  • relationship marketing
  • consumer behavior
  • shopping AND psychological aspects
  • marketing AND psychological aspects
  • internet marketing AND consumer behavior
  • websites AND consumer behavior

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