Chat with the Rasmussen Library
Submit a Question
Answered By: Kate Anderson, Business Librarian Last Updated: Nov 30, 2016 Views: 101
To write about the history of marketing and how it has changed over time, you'll need to synthesize information from various sources.
Begin by reading overview articles. Also, think about what you know about various types of marketing over history. Think about how formats of media and communication have impacted marketing. (newspapers -- radio -- movies -- television -- Internet -- apps, etc)
Search with keywords such as marketing, history, trends.
Places to look within our online library include:
- Gale Virtual Reference Library
- The Historical Eras of Marketing section within this Marketing encyclopedia article should be a good starting point for understanding basic historical information. Use this information (the eras) to conduct additional, more precise, searches!
- Credo Reference Books
- EBooks via EBSCO
Databases, which contain articles: