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Answered By: Kate Anderson, Business Librarian Last Updated: Mar 30, 2016 Views: 92
To get an overview of what a SWOT is, begin by looking in reference books, such as encyclopedias. I'd recommend Credo Reference Books, one of our reference eBook collections. Simply type in SWOT to pull up dictionary and encyclopedia entries from business encyclopedias. For example, this SWOT Analysis article should be helpful for getting started.
If you'd like to see sample SWOT analyses, you can locate a number of them in our Business Source Complete database. This is also a great database for you if you're looking for information about how to do a SWOT analysis or how they are used. To see sample SWOT analyses, follow these steps:
- In Business Source Complete, type in SWOT in the search box, and hit the search button.
- To narrow the results down to actual SWOT analyses, use the limiters on the left side of the screen. Under Source Type, check the box next to SWOT Analyses and click update.
- To see a SWOT for a specific company, type the name of the company and the word SWOT in the search box.
- Example: SWOT and Harley