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Answered By: Kate Anderson, Business Librarian
Last Updated: May 01, 2017     Views: 1546

First, realize that information about CEEMEA is largely proprietary, meaning a lot of information is not publicly available. However, the reading packet given to you in class is full of wonderful, proprietary information not available in the literature (magazine, newspaper, and/or journal articles). Please read through that packet very carefully; you will find that most of what you need is in there! 
For additional information, note the following:
  • CEEMEA (Citigroup's Central & Eastern Europe, Middle East & Africa Sales & Trading Unit) is now called EMEA (Europe, Middle East & Africa). Try searching for each of the different full names and acronyms.
  • Since CEEMEA/EMEA is largely a European/Middle Eastern/African entity, journals and newspapers originating in those regions do a better job reporting on its activities than do ones from the USA.
  •  In addition to researching for things actually about CEEMEA/EMEA, also consider researching:
    • Leaders associated with CEEMEA like Suneel Bakhshi
    • Information on different types of softwares in this industry and on enterprise applications in particular
    • Information on change and change leadership
    • Information on cultures with which CEEMEA/EMEA works