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Answered By: Kate Anderson, Business Librarian
Last Updated: Mar 30, 2016     Views: 213

The mission statement of Dunn Bros is not crystal clear. Do a web search for Dunn Bros and look for the "About" section of their website. It has a statement that might be construed as their mission statement, but it is in past tense, so not always obvious.

Also note that if you do a Google search on "Dunn Bros Coffee Mission" to select only the webpages belonging to the actual Dunn Bros Coffee company. Read the url to do this. Is dunnbros in the web address? Good!

Also note that this question is part of a SWOT (strengths, weaknesses, opportunities, threats) analysis of Dunn Bros Coffee. To find out the top competitors of Dunn Bros, to look up information on those competitors Dunn Bros and/or to see an actual SWOT analysis for a company, use our business databases:

  • Hoovers will provide you with very specific information about a company, including its financials, top competitors and analysis. Look for Dunn Brothers big-name competitors here, such as Starbucks.
  • Business Source Complete is a favorite for business information; search "SWOT" for sample SWOTs. You can also look up articles on the coffee and bakery industry. Coffee industry reports might be helpful to figure out SWOT details!
    • For example, check out the trade publication Specialty Coffee Retailer for industry related info! Click "Search within this publication" to search for information about your topic.