What is a value proposition and how do I write one?

Answer

A value proposition is a statement used in business that explains what benefit you provide to your consumers and how you do it. In short, why should customers buy your product, and why should they buy it from you? 

To craft your own value proposition, use the following considerations to draft a few sentences about your product.

  • The buyer--who is your product for?
  • The product--what problem does it solve?
  • The market--how do you stand out from your competitors?

Topics

  • Last Updated Jun 22, 2021
  • Views 355
  • Answered By Kerry Louvier

FAQ Actions

Was this helpful? 1 1

Hello! We're here to help! Please log in to ask your question.

Log in
Ask Us!

Need an answer now? Search our FAQs!

How can I find my course textbook?

You can expect a prompt response, Monday through Friday, 8:00 AM-4:00 PM Central Time (by the next business day on weekends and holidays).

Questions may be answered by a Librarian, Learning Services Coordinator, Instructor, or Tutor. 

Fields marked with * are required.