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Answered By: Kate Anderson, Business Librarian
Last Updated: Nov 06, 2018     Views: 14

Getting to Passport by Euromonitor:

Directly: https://guides.rasmussen.edu/euromonitor

Passport by Euromonitor can also be accessed through the Resources tab in all online courses. Then, click on Search E-Resources, scroll through the alphabetical list of databases that appears, and select Passport - Euromonitor.

Database Description:

Euromonitor is a global market research company with over 800 analysts worldwide. Data & analysis provide a full view of the global business environment from consumer products and commercial industries to demographic trends and consumer lifestyles. Euromonitor's research provides a complete view of the global industry and economic landscape in more than 200 countries. Students gain experience using the same professional–level research database that successful companies rely on, increasing their employment prospects. 

Topics covered include:

» Scenario planning » Economic analysis » Risk assessment » Market entry studies » Product and brand strategy » Competitor intelligence » Industry benchmarking » Route to market strategy » Supply chain management » Marketing and advertising strategy » Export strategy » Consumer segmentation and customer profiles » Consumer insight » SWOT analysis » PEST analysis » Mergers and acquisitions evaluation » Investment due diligence » Forecasting

Database Instruction:

Read the User Guide below or watch the Passport in Action video (first video) or the lengthier Passport demonstration video (second video) below.

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