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Answered By: Kate Anderson, Business Librarian
Last Updated: Oct 11, 2017     Views: 307

First, it's important to understand what a business proposal is and how it is used. The Dictionary of e-Business (2003) states that a business proposal "...holds information describing a service or product which is to be sold. It may include sections headed: impact statement, cost, payment, schedule, delivery date, guarantees, etc". Furthermore, the Encyclopedia of Small Business (2005) describes the basic elements of a proposal as follows:

  • Cover letter
  • Title page
  • Table of contents
  • Executive summary
  • Body/procedures section

Consult the following resources to learn more about writing and presenting a business proposal (click on the book cover or title to access; you may need to type in your Rasmussen email address and password):

Persuasive Business Proposals

Sample Proposal (from Writing Business Proposals and Reports: Key Strategies for Success)

Business Proposals (from Encyclopedia of Small Business)

Chapter 1: Business Proposals 101 (from Complete Guide to Writing Effective & Award Winning Business Proposals)