Answered By: Kristie Keuntjes
Last Updated: Dec 05, 2018     Views: 5

What is a SWOT analysis?

A SWOT analysis is a tool used as a planning and brainstorming tool to organize information, identify issues, determine solutions, and suggest opportunities.  It is used to determine how internal and external factors contribute to outcomes.

S   

Strengths: Factors likely to have a positive effect

W   Weaknesses:  Factors likely to have a negative effect
O Opportunities:  External factors that have not been previously considered and are likely to have a positive effect
T Threats:  External factors likely to have a negative effect

How do I create a SWOT analysis?

You can start by asking yourself these questions:

Strengths

  • ​What do we do well?  
  • What are our strengths? 
  • What do others see as our strengths?
  • What resources do we have that we can use?
  • What would the community say we are best at providing?
  • Do we have strong name recognition?
  • Do we have a stable workforce?

Weaknesses

  • What do we need to improve?
  • What areas are less strong?
  • What would others see as our weaknesses?
  • What other resources are needed?
  • What currently causes us trouble in providing exceptional care?

Opportunities

  • What opportunities are open to you?
  • How can we turn our strengths into opportunities?
  • How can we eliminate our weaknesses?
  • What other resources can we access? 
  • Who else can help us?
  • What can we learn from others?

Threats

  • What challenges/barriers are there
  • How could our weaknesses become threats?
  • Who could hinder us?
  • What could make our goal unnecessary or unachievable?

How do I format a SWOT analysis?

The most common way to see a SWOT analysis presented is in a four-square model followed by an analysis of each section.

Strengths

  • List your strengths here
  • List your strengths here
  • List your strengths here
  • List your strengths here

Weaknesses

  • List your weaknesses here
  • List your weaknesses here
  • List your weaknesses here
  • List your weaknesses here

Opportunities

  • List your opportunities here
  • List your opportunities here
  • List your opportunities here
  • List your opportunities here

Threats

  • List your threats here
  • List your threats here
  • List your threats here
  • List your threats here

Strengths

Write your in-depth strengths analysis here to provide insight into how you identified your strengths and what they mean for you as a healthcare provider.

Weaknesses

Write your in-depth weaknesses analysis here to provide insight into how you identified your weaknesses and what they mean for you as a healthcare provider.

Opportunities

Write your in-depth opportunities analysis here to provide insight into how you identified your opportunities and what they mean for you as a healthcare provider.

Threats

Write your in-depth threat analysis here to provide insight into how you identified your threats and what they mean for you as a healthcare provider.


Do you have any examples?

See the files below for examples.

References

Doucette, J. (2014). Leadership Q&A. Nursing management, 45(10). httpsdoi: 10.1097/01.NUMA.0000453945.08276.8c

Foundation of Nursing Studies. (2015). Swot analysis. Retrieved from https://www.fons.org/resources/documents/Creating-Caring-Cultures/SWOT-.pdf

Morrison, M. (2011, October 30). Swot analysis in nursing & health care. Retrieved from https://rapidbi.com/swot-analysis-in-nursing-health-care/

 

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