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Answered By: Kristie Keuntjes
Last Updated: Sep 05, 2018     Views: 29

What is an infographic?

An infographic is a visual representation of information intended to make the information presented easier to understand and digested quickly.  It is a visual meant to clarify and explain information.  Here is an example of an infographic from Rasmussen College


What should I keep in mind while creating an infographic?

Keep in mind what the goal is in the infographic.  Here are some examples of common infographics and best practices for each type of infographic:

Statistical infographics:  Put the focus on data.  Here are some best practices to keep in mind:

  • Look for the story behind your data and reflect that in your design.
  • Vary the types of data visualizations you use–like charts, icons, and text.
  • Write a descriptive infographic title that contextualizes the data.
  • Emphasize key data by using a contrasting color or pairing the number with an icon.

Informational infographics:  Clearly communicates a new/specialized concept or provides an overview of a topic.  Here are some best practices to keep in mind:

  • Give each section a descriptive header so the information is clear.
  • Number your sections to help the information flow.
  • Alternate between different colors, types of visuals and directions to keep readers engaged.
  • Illustrate concepts using icons and images.

Timeline infographics:  Visualizes the history of an event or timeframe.  Here are some best practices to keep in mind:

  • Use a central line to connect the different points in time.
  • Use a bold, contrasting font to highlight the year or name of each event.
  • Illustrate each point in time with a simple icon.
  • When necessary, provide a brief description for each point in time.

Process infographics:  Provides a summary or overview of the steps in a process.  Here are some best practices to keep in mind: 

  • Number each step in your process to make it easy to follow.
  • Use an S-shape layout to fit many steps into one page.
  • Use visual cues like arrows to indicate where the eye should look next.
  • Write your headers in a different font or colors from the other text to help them stand out.

Comparison infographics:  Offers an unbiased comparison of two options

  • Divide your infographic in half to show two options.
  • Divide your infographic into columns to show more than two options.
  • Set two options apart by using contrasting background colors.
  • Use a brighter color to highlight the option you want readers to pick.

How do I create an infographic?

There are many different options available to you to create infographics.  The resource of choice is Venngage

Venngage offers a great support page to help you troubleshoot your way through creating an infographic:

**Please note: Venngage has its own help/support page if you should need assistance.  You can also search YouTube for how-to videos for Venngage.  Rasmussen support like the PSC will not be able to assist you**